I really do love this advert for Windows. Although it has that ‘corporate-video’ feel to it I love its pace and energy. I feel it makes the IE feel exciting and fresh…(maybe thats just cause im a tad geeky)
This is a great video to show how the advertising world has changed. The biggest example of this is when L’Oreal got caught toning a woman’s skin colour down to make her whiter.
Saatchi & Saatchi Brief 3
Recreate an advert and explain why you chose this advert in no more than 90 seconds
- I chose to recreate the Windows 7 ‘Really?’ phone advert from 2010.
Saatchi & Saatchi Brief 2
Research quiz. 30 minutes to answer 20 multiple choice questions by searching the web for the answers.
- not sure how I scored however I got through to the next round…
Create a new twitter page and get as many followers, mentions and re-tweets as possible in 1 month.
- at the end of the month I had 1,364 followers and a Klout score of 56….
MY ADVERT!!!!!!!! :D
As I’ve mentioned before, one of my bests, Emma Spenwyn, has applied to Saatchi and Saatchi for a job after she graduates.
As the third challenge (after raising many twitter followers) she had to recreate an advert. She chose one for the windows phone. You might notices me pushing a car or holding her hands at the end of the video.
Via Fred Hollingsworth

